Opening a beauty store is mostly a shelving problem. Get the shelves right and the lighting, the layout, and the product all fall into place. When Lili Pink set out to open its store in Guatemala, the brand needed custom shelving that could hold skin care, makeup, jewelry, and gifts in one space without looking like a storage unit. DAHO built that system, from the first store plan to the finished fixtures.
Stat
DAHO has spent 20+ years building display shelves, runs a 40,000+ m² factory, and has finished 10,000+ retail projects. The company has held ISO-9000 certification since 2010 and works with 30+ designers on custom store layouts.
Wichtige Erkenntnisse
- One custom shelving system held Lili Pink’s full mix. Glass tiers, pegboard, hooks, and acrylic trays did the job that five separate units would normally need.
- Shelf edge LED lighting tied the white fixtures to the brand’s pink walls. The light landed on the product, so the store reads as Lili Pink from the mall walkway.
- A small floor still earned impulse zones. Wall units, a center island, and a counter display kept the full range on show and lifted basket size at checkout.
- Signage headers bolt to the shelf top. Lili Pink swaps Skin Care, Corporal, and New panels without buying new fixtures, and runs promos by changing a header.
- DAHO took the project from store plan to packed fixtures: 3D layout, shop drawings, CNC cutting, powder coating, QC, and container packing. Custom builds typically finish in 30 to 45 days.
What Lili Pink Needed Before Opening Day
Lili Pink sells a lot of different things. Skin care, body care, makeup, tools, jewelry, gift sets. All of it had to sit on the same floor and still look like one store. That drove four decisions before a single shelf was cut.
•A layout that fit a compact footprint
•Fixtures sized for small bottles and tall makeup displays
•One finish across every unit
•A build that landed on the opening date
Some of those products will not sit on a flat shelf. Earrings and rings need hooks. Gift boxes need open space. A standard shelf would have forced the brand to pick which products got left in the back room.
How We Built the Shelving: From Store Plan to Fixtures
We started with Lili Pink’s store plan. The design team sent back a 3D layout, then shop drawings to approve. Once those were signed off, CNC cutting and powder coating turned steel into finished units, and the order went into a container.
Beispiel
In Lili Pink’s store, one shelving run does four jobs. Glass shelves hold the skin care bottles. A pegboard panel on the same bay hangs the makeup tools. A hook section at the end carries the earrings and rings. Four product types, one system, no second furniture order.
We did not drop a box of parts at the door. Each unit was built to the approved drawing, checked, and packed as a kit, which keeps assembly simple for Lili Pink’s local team.
5 Ways Our Custom Shelving Made the Difference
Five things stood out once the store was built.
1. One Custom System for Mixed Product Types
A custom run lets one bay serve several product types, which matters when your catalog spans skin care, body care, makeup, tools, jewelry, and gift sets. A standard shelf wastes the space or buries the small items.
We put glass shelves, pegboard back panels, hook rails, and acrylic boxes in the same run. Tall serums go on adjustable glass tiers. Makeup brushes hang on pegboard. Jewelry uses the hook panels. Small gifts drop into clear acrylic trays. The brand got one fixture family instead of five.
2. Shelf Edge LED Lighting for a Branded Look
Lighting decides how a beauty store feels the moment someone looks through the window. Lili Pink’s walls are pink, and the fixtures are white metal with LED strips set into the shelf edges. The light hits the product, not the ceiling.
Pro Tipp
Decide the LED color temperature on the shop drawing, not after delivery. Cold white reads clean on beauty products, and matching it to the powder coating color keeps the store looking like one brand from the door to the counter.
The store reads as Lili Pink from across the mall, and the even light lets shoppers read prices without squinting.
3. A Compact Layout That Still Fits Impulse Zones
Small stores win or lose on layout. Lili Pink’s floor had to carry the full range and still leave room for impulse buys. We ran wall units around the perimeter, a low island in the middle, and a counter display by the register.
That island and counter are the impulse zones. Shoppers at the register see small items at eye level. Our Endkappenregale works the same way at the end of a shelf run. In a compact store, those few square meters often do the most work per visit.
4. Category Signage Built Into the Shelf Header
A beauty store with this many categories needs signage that earns its place. Lili Pink’s shelves carry header panels marked Skin Care, Corporal, and New. They bolt to the shelf top, so the brand swaps them without buying new fixtures.
That keeps the store easy to shop. A new shopper finds body care without flagging down staff. It also lets Lili Pink run a promotion by changing a header instead of rebuilding a bay. The signage is part of the fixture, not glued on after.
5. A Private Product Line, Presented Store Ready
Lili Pink sells its own product line, so the packaging and the shelves had to match. We matched the shelf finish and the display headers to the brand’s pink and white theme. The store shows the products as a set, not a pile.
When a brand controls the product and the shelf, the experience stays consistent. Customers remember the look, and they tag the store when they post their hauls.
What This Means If You’re Opening a Beauty or Boutique Store
If you run a beauty, cosmetic, or boutique store, the Lili Pink build leaves a few takeaways.
•Build the shelf around your widest product mix, not your best seller
•Use integrated lighting so small products stay readable
•Keep at least one impulse zone near the counter
•Build the signage into the fixture so categories stay clear
•Match the finish to your brand color from day one
Unsere Cosmetic Store Display Design work covers exactly these choices. The same logic holds for a 40 m² shop or a larger flagship.
Common Fixture Mistakes to Avoid When Opening a Store
Most store owners make the same few mistakes. Watch for these when you brief a shelving supplier.
•Picking shelf depth for the shipping box, not the actual bottle or tube
•Dropping the impulse zone because the floor plan looks full
•Mixing finishes across suppliers until the store reads as patchwork
•Approving shop drawings late and pushing the opening back
Hauptvorteil
A confirmed shelf drawing protects your opening date. It lets our factory start CNC cutting and powder coating on schedule, and custom builds typically finish in 30 to 45 days.
FAQ
What custom shelving works best for a beauty or cosmetic store?
A beauty store needs shelving that mixes glass tiers, pegboard, hooks, and acrylic trays in one system. Glass shelves show small bottles clearly. Pegboard and hooks hold tools and jewelry. Acrylic trays keep tiny items in view. DAHO builds these as a single custom run rather than separate units.
How long does custom store shelving take to produce?
Custom shelving from our factory typically takes 30 to 45 days after the shop drawings are approved. Standard units move faster. The clock starts when you sign off the drawing, so locking specs early protects your timeline.
Can DAHO handle the full store setup, not just shelves?
DAHO can take a project from a store plan to packed fixtures. That covers 3D layout, shop drawings, CNC fabrication, powder coating, QC inspection, and container packing. We build the shelving and related fixtures; your local team handles assembly and fitting on site.
What should I prepare before requesting a store layout?
Send your store dimensions, a rough product list with package sizes, and your brand colors. A simple floor sketch is enough to start. Our design team returns a 3D layout and then detailed shop drawings for your approval.
Build Your Store With DAHO
Lili Pink’s launch shows what custom shelving can do for a beauty brand. If you are opening a store, start with a layout that fits your products and your brand.
Entdecken Sie unsere individuelle Ladeneinrichtungsgestaltung service, or send us your store plan to Anfrage. DAHO builds retail fixtures from a 40,000+ m² factory with 20+ years in display shelf manufacturing and ISO-9000 certification since 2010.
Ivy ist Regalspezialistin bei DAHO, einem chinesischen Hersteller von Supermarktregalen. Sie vermittelt praktisches Wissen über die Konstruktion von Einzelhandelsregalen, die Verarbeitung von Metall und Holz sowie über Ladenpräsentationssysteme. Sie unterstützt Einzelhändler und Großhändler weltweit dabei, Regalsysteme zu verstehen und die passenden Lösungen vom Hersteller auszuwählen.
